Zupee ties up with Jio

Hyderabad: Zupee, India's casual gaming company, on Wednesday announced a strategic partnership with Jio Platforms. With this, Jio users will be provided access to Zupee's rich collection of online skill-based games and other innovative products that will benefit over 450 million users of Jio.

Dilsher Singh, founder and CEO, Zupee, said: "Zupee has always been a behavioral science, human motivation and culture first start-up, bringing the best of India's engineering talent, creativity & storytelling abilities under one roof, pushing the boundaries of innovation, with user centric design and a tech-for-good approach.

Jio is the perfect partner for this journey as we look to penetrate the remotest areas of India." With the new partnership, the gaming company's emphasis will be on introducing more quality games in multiple languages with the ambition of making Zupee the biggest gaming platform in India. Over 150 million 5G handsets are expected to be sold before the commercial launch of 5G in India, and Zupee is aggressively looking to capture the market with this partnership with Jio.

Zupee games will be distributed to all the Jio customers. This will give Zupee the biggest reach and will turn the gaming startup into biggest gaming company of the country. This strategic partnership firmly cements the trust in the incredible growth and vision of Zupee.